With online trends in social media evolving rapidly, staying current with trends and technology is increasingly important.
Like many areas of expertise that require continually reading, learning and understanding and up to the minute the knowledge, video marketing, not just for hotels and resorts but for many industries, is an area that continues to grow rapidly.
There are a few main areas that are crucial in tailoring the right hotel video content to your audience – and more importantly, using the right format or service to deliver your message properly.
Delivery Formats
It’s hard to believe but it was only 1 year ago that Instagram added video to their service, bringing with it a new era in social, short, bite-sized video that connects in a way other video services had not been able to harness. YouTube and Vimeo continue to evolve and with Facebook pushing into new areas of visual technology such as the recent purchase of Oculus Rift, the hyped up virtual reality format that is planned to go mainstream in the near future, staying in touch with the trends and technology has never been more important.
While camera technology, image resolution (HD, 4K, UHD etc), shooting and lighting techniques are all incredibly important parts of film-making, being able to tailor your content and ensure that it reaches it’s maximum potential across all medium’s is crucial. When it’s time to review your hotel video marketing strategy – we’d ask you and the hotel marketing department to not only question the costs and production elements, but also enquire about strategies that can ensure your hotel video marketing content reaches the right audience and takes advantage of the right platform.
Right now you might be thinking, ‘well we have some video content already’ and if that’s the case, drop us a line to find out more about techniques and strategiesto make your hotel video marketing content work for you.
If you’re thinking ‘we need some new video and we’d like help releasing it into the wild’ then get in touch today – we’d love to hear from you.
